ABOUT YINKA ASH
Yinka Ash is one of the most influential figures in fashion. An entrepreneur and cultural force, he is the founder of Ashcorp Group and has played a key role in shaping how luxury is experienced in Africa.
In 2017, he launched Ashluxury, a concept store that changed the face of luxury retail in Nigeria and has grown into one of the fastest-rising multi-brand retailers on the continent. Through Ashluxury, he introduced global fashion houses to a new generation of African high-net-worth consumers, creating a credible and commercially viable entry point into the market. His approach combines a strong understanding of culture with sharp business instinct, allowing global luxury to take root and thrive locally.
Building on this, he launched Ashluxe in 2019, a luxury streetwear brand that merges African identity with modern design. As Creative Director, Yinka has shaped the brand with a clear point of view, drawing heavily on the energy of Afrobeats and Nigerian street culture. Today, Ashluxe is worn across cities like Lagos and London by artists, culture icons, and a growing global audience.
Yinka is a member of the BoF 500, which recognises the most influential people in global fashion. In 2025, he was also named on the Vogue Business 100 Innovators list. His work continues to bridge the gap between global luxury and emerging markets, while pushing African culture further onto the world stage.
Under his leadership, Ashcorp has grown into a multi-million-dollar group spanning retail, fashion, and culture. Through the business, he has not only brought international brands into Africa, but also positioned Nigerian creativity within the global luxury conversation.
EDUCATION
Stanford Graduate School of Business – 2025
Oxford Saïd Business School – 2024
University of the Arts London – 2020
Caleb University, Lagos – 2014
HONOURS AND AWARDS
2025: VOGUE BUSINESS 100 INNOVATORS LIST
2024: FUTURE AFRICA AWARDS
2023: BOF500
2022: FORBES UNDER30
CONTACT
Direct all enquiries to:
Ashcorp Office
22B Admiralty Way, Lekki Phase 1
yinkaash@outlook.com
Ashcorp Global Limited
Ashcorp Group is a global fashion, lifestyle, and beauty company founded in 2016 by Yinka Ashogbon. It serves as the holding company for Ashluxury Fashion & Beauty Limited and Ashluxe Limited, which houses its in-house brands. The Group was built to reshape how African luxury is seen and experienced globally. From the start, it has operated as more than a retail business, bringing together commerce, culture, and creativity within a single ecosystem. Its focus remains on building brands that reflect contemporary African identity while meeting international standards.
Ashluxury Fashion & Beauty Limited
Ashluxury is a luxury retail and distribution company focused on expanding access to premium fashion and beauty across Africa. Established in 2017, it operates with a structured corporate system spanning retail, e-commerce, logistics, and brand partnerships. Over time, the business has grown beyond retail into a key link between global luxury brands and African consumers. Through its concept store and e-commerce platform, Ashluxury delivers a seamless customer experience built on curation and operational strength. The company works with over 100 international brands, including Balmain, Casablanca, Coperni, Kenzo, and Billionaire Boys Club, and continues to position itself as a trusted gateway to luxury on the continent.
Ashluxe Limited
Ashluxe is a luxury streetwear brand focused on turning ideas and cultural references into wearable pieces. At its core is storytelling, with each collection rooted in themes that reflect identity, culture, and expression. Over the past five years, the brand has released collections such as Scar10, Element, Apollo, Robotics, Paradise, Harmonious Discord, and Olympiad, each contributing to its growing global presence.
Plus234 Labs
Plus234 Labs is a streetwear brand inspired by Nigerian youth culture and identity. Named after the country code, it reflects a generation that is expressive, ambitious, and unapologetically original. The brand centres on storytelling, with each piece representing the mindset of young Nigerians pushing beyond expectations and defining success on their own terms.
Yinka Ash Art, Research & Technology (YAART)
YAART is Ashcorp Group’s social impact initiative focused on supporting young African creators and entrepreneurs. The programme has worked with students across institutions including Babcock University, Pan-Atlantic University, Caleb University, Bowen University, and Covenant University. Through mentorship, training, and its entrepreneurship competition, YAART has provided funding and support to student-led ventures, helping early-stage founders develop and scale their ideas.